Angry customers who purchased Belle Gibson’s healthy lifestyle food app and recipe book are demanding #refunds amid claims she may have fabricated her cancer survival story to help develop a business.
Ms Gibson, who founded The Whole Pantry app, which is marketed as the world’s first health, wellness and lifestyle app and has been downloaded hundreds of thousands of times, is also facing claims she failed to deliver on promised donations to several charities.
The 26-year-old built her wellness empire on the basis of having survived brain cancer for five years and and other life-threatening cancers, shunning traditional medicine in favour of wholefood and natural remedies.
In 2013, she launched an Instagram blog, introducing herself as a young mother who had moved from Perth to Melbourne in mid-2009 to seek medical treatment for a ‘malignant, terminal form of brain cancer’.
She quickly developed a global band of followers as she documented her cancer journey, and repeatedly claimed a natural and holistic approach had cured her of the insidious disease.
Ms Gibson went onto develop the app, The Whole Pantry, which promotes natural therapies, healthy eating and a wholesome lifestyle, and has reportedly been downloaded 300,000 times at $3.79.