Cancer fraudster Belle Gibson has changed her company name from Belle Gibson Pty Ltd.
The change took effect from the 16th of July 2015 and now her company is called Inkerman Road Nominees Pty Ltd.
Gibson is the sole officeholder of the company having appointed herself director on the 17th of July 2013.
Interestingly, with the change in company name there has been no changes to Belle’s stated date of birth of 1991. According to her date of birth recorded at ASIC, Belle Gibson is 23 years old.
The registered address of the company is an accountancy firm in Hawthorn. The contact address for the company is at Level 2, 409 St Kilda Road in Melbourne however this is not the principal business address which is located at Inkerman Road in Caulfield North.
The St Kilda Road address is described as “standing prominently on the Corner with Toorak Rd at the most popular city end of the strip.”.
The contact location may sound impressive however is shared by a number of firms which indicates that this is the location of a serviced or virtual office and no actual residential tenancy may exist there.
The reason for the change of company name is unknown however it could be that Gibson is hoping to avoid the spotlight further as Consumer Affairs initiated action against Belle Gibson Pty Ltd last month. It could also be that Gibson believes that the company’s brand is irreversibly damaged.
Whatever the reason for the change in company name, it will be interesting to watch how things unfold with the Consumer Affairs investigation which resulted in a court appearance earlier this month.