What a bizarre tale. An extraordinary rapid rise to becoming a brand attracting fame and status.
The 23 (26) year old mum, with her heartrending story, not only managed to garner hundreds of thousands of followers, but secured book and app deals, plus won Cosmopolitan’s 2014 ‘Fun, Fearless Female’ social media award.
It was in 2013 that Belle Gibson first claimed she had been diagnosed – back in 2009 – with aggressive brain tumours, and only given four months to live. She recounted a tale of chemotherapy and radiotherapy.
Then, one day after passing out – she woke and changed her life. And did she change her life. Most people can only dream of such a rapid rise.
She began a series of alternative therapies from vitamin and Ayurvedic treatments, to oxygen therapy. She gave up gluten, dairy, meat, preservatives, GMO foods and sugar (I wonder if she really did).
As Adelaidenow reports, after building followers, she launched The Whole Pantry application in August 2013 (which had 200,000 downloads in the first month at $3.79 per app), and got her glossy book published by Lantern through Penguin – plus had 197,700 Instagram followers.